Influencer marketing trends: In 2020 and 2021 the world has experienced a breakthrough in digitization. This means that marketing and public relations had to adapt and accompany this trend. Influencer marketing content gained special relevance, with 93% of brands claiming to use this type of strategy. It is expected to become a $15 billion dollar industry by 2022 and so
Read moreSocial Media Ideas: Product reviews and referrals in marketing are arguably the most useful way to eliminate shoppers’ concerns regarding a product. 90% of the consumers say they are influenced by reviews in their purchase. The dilemma is that very few customers create or write them. To help you with that, you can launch a Product Reviews Campaign. No matter
Read moreTechnology platform, VoxFeed, allows brands to manage TikTok influencer marketing campaigns VoxFeed is pleased to announce the launch of its newest feature: TikTok campaigns. Now, brands and influencers can use VoxFeed to collaborate on marketing campaigns on TikTok. VoxFeed provides marketers and advertisers a one-stop-shop to manage TikTok influencer marketing campaigns. Using VoxFeed, marketers can identify, onboard, and manage TikTok
Read moreThe Rise of TikTok TikTok is everywhere these days. As the latest trend in social media, it’s nearly impossible to ignore. TikTok is a Chinese-owned social network that allows users to create and share short, mobile videos. Users create and view humorous, amateur videos up to either fifteen seconds or one-minute long. Originally released in 2016, TikTok has been steadily
Read moreThere is no doubt that the current pandemic has affected every area of our lives. If you are a content creator, surely you have had to adapt to this new reality. Although several sectors have been affected by confinement, adapting to the new reality as an influencer is possible provided it is done with great care. In this article, I
Read moreThe term “influencer” is nothing new. If you’re reading this article, you can probably identify dozens of influencers, or may even be one yourself (and you still don’t know it)! “Influence” is increasingly confused with the number of followers. The reality is that the influence does not depend on the size of the network audience (more statistics in our blog
Read moreTips for creators to How to improve your engagement results Last month, The Influencer Marketing Hub published its analysis of the influencer marketing industry in 2020 (we have a summary on our blog). A recurring theme was the feeling of frustration at the drop in engagement rates as the number of followers grew. As the study shows, true influence is
Read moreMicro influencers are redefining “influence” Today, many influencers are struggling to show their followers that they are in it for more than money. Brands should be careful when deciding who to select as their brand advocates. Brands are increasingly prioritizing creative alignment and shared values over the number of followers. They are shifting their influencer marketing budgets to micro and
Read moreMimi Velarde has been a graphic designer and content creator on Instagram for almost 4 years and is currently working on developing her personal brand. Here are her tips for the perfect flat lay. The flat lay, also known as a flat or zenith shot, is widely used in fashion, lifestyle, and creative photography. The style is currently extremely popular
Read more