Micro Influencer Platform: Microinfluencer marketing with highly targeted Content Creators
VoxFeed Microinfluencer Platform lets you connect with micro and nano content creators and launch social media campaigns with content creators. Microinfluencer Platforms act as support to make life easier for both agencies and brands when managing and working with micro and nanoinfluencers. VoxFeed is a free-to-access software solution designed to assist brands with their Microinfluencer Marketing Campaigns. It provides content creators discovery tools for brands and agencies, some also offer massive searchable databases of potential creators.
Microinfluencer marketing success
The truth is consumers do NOT take the advice of big influencers very seriously anymore. As influencer marketing has exploded, authenticity and credibility have been lost. In addition, influencers are seen as distant personalities whose collaborations with brands are too obvious. As a result, more and more brands are turning to microinfluencers platforms that allow them to find micro content creators and run microinfluencer marketing strategies.
What is microinfluencer marketing?
So microinfluencer marketing is a new marketing strategy that consists of achieving a series of collaborative campaigns between brand and content creators with a small , niche and highly targeted following.
What are microinfluencers and nanoinfluencers?
Microinfluencers are those people with 1,000 – 10,000 followers on their social media. They may specialize in a specific market segment or area, share content through their social profiles about their interests and publish sponsored posts when associated with brands.
Working with microinfluencers allows diversifying the budget with different profiles and actions, multiplying the possibilities of success of a campaign and reducing its risk.
Typically, they are strongly connected to their audience. These can be found in almost any industry and have much closer relationships with their following than larger influencers.
Nanoinfluencers, on the other hand, are profiles with very few followers but specialized in a niche market. They are very influential in their community. Despite the small size of their following, it is very likely that their recommendations get perceptually better results than those of the influencers.
Nano content creators generally have less than 1,000 followers, but it is compensated by a great influence in their closest circle. On many occasions, they even know each other personally.
What is a microinfluencer platform
A microinfluencer platform is support to make your life easier when managing content and run campaigns with micro and nano content creators. Thrugh it you can invite microinfluencers and content creators, pick brand ambassadors profiles based on their audience, management content and measure campaigns performance.
How to find and work with micro and nano content creators
Although there are many people willing to work and collaborate in order to sponsor your products or services, do not choose someone at random. It is very important to find someone aligned with the image of your company. For example, if we want to give visibility to an electronic product, the user will trust more if it is promoted by someone alike.
Only 18% of consumers say they trust influencers, while 92% trust the recommendations of micro and nanoinfluencers.
Collaborative microinfluencer platforms such as VoxFeed help brands in this process. Everything from the awareness stage, interaction, campaign building, payment and measurement of results can be done through the platform. Essentially, it is a system that leverages VoxFeed’s data storage and processing to segment microinfluencers and nanoinfluencers according to their gender, interests, audience size, social network, engagement rate, cost, reach or location. This allows you to scale your campaign to thousands of nano and micro content creators in an efficient way, discover new talent and efficiently optimize your budget spending.
It’s true that investing in microinfluencers and nanoinfluencers is an attractive idea, but many brands are still reluctant to invest in this type of initiative. Running this type of campaigns, the authenticity factor is key. In fact, only 18% of consumers say they trust influencers, while 92% trust the recommendations of highly targeted content creators.
Additionally, a study by Markerly indicates that the higher the number of followers on Instagram, the lower the audience engagement. This represents a great opportunity for brands, as it will be preferable to run a campaign with 10 micro-influencers with 10,000 followers each, than a campaign with a single influencer with 100,000 followers. Plus, it’s cheaper.