With the quarantine, many of us went from being out in the street to being stuck at home, virtually overnight. Our physical connections have largely transformed to digital relationships. It’s no surprise, then, that there’s been a considerable increase in the time we spend in front of a computer or cell phone screen. Impact of COVID-19 on our social media
Read moreTransform your communication strategy for the new normal These past few months have been very difficult for brand communications worldwide. Little by little, states are opening and activity is slowly starting up again. Still, things aren’t going back to how they were before. This means communications won’t go back to normal either. We have a few tips on how to
Read more Brand Advocates, Brands, Collaborations, Customer Marketing, Influencer Marketing, Micro Influencers, Social Marketing
Rethink your influencer marketing budget and strategy The global pandemic is causing businesses worldwide to rethink their advertising and marketing budgets and prioritize campaigns that will deliver the biggest bang for the buck. At VoxFeed, we believe that the most cash-efficient mechanism to drive actual buying behavior is through the creation and careful cultivation of brand advocacy communities. You can read
Read moreThree tips for a post-COVID approach COVID-19 has turned the world upside down, shaking businesses worldwide. One area that has been impacted by sudden changes has been marketing. Marketers have had to respond quickly to ever-changing consumer needs amidst budget cuts. The biggest area of opportunity is digital marketing. Online traffic is growing, and customers are looking for a real
Read moreWhy a brand advocate community is a great option for limited budgets Last week, we wrote in detail about our new approach: building a community of brand advocates. VoxFeed is helping brands build long-lasting relationships with their loyal fans and users by developing communities of brand advocates. This community approach has many benefits in comparison to other types of influencer
Read moreUsing VoxFeed to build a community around your brand At VoxFeed, we believe that authentic voices tell the best content stories. Earlier this year, we talked about how here at VoxFeed we’ve shifted our approach to be more authentic. We continue to offer a marketplace where content creators and brands can collaborate together but we’ve expanded our focus to help
Read moreFive tips to change your communication during the crisis At a time when people are using their digital devices more than ever, it is tempting to take advantage of the situation to promote your brand. However, there is a very thin line to respect. We have some tips to adapt your communication with a creative and responsible approach: Do not
Read moreMicro influencers are redefining “influence” Today, many influencers are struggling to show their followers that they are in it for more than money. Brands should be careful when deciding who to select as their brand advocates. Brands are increasingly prioritizing creative alignment and shared values over the number of followers. They are shifting their influencer marketing budgets to micro and
Read moreScale your campaigns with your micro-influencers Imagine having the potential to scale your influencer marketing campaigns with tens of thousands of micro-influencers. VoxFeed helps you scale campaigns with micro-influencers quickly, safely and reliably. You can reach thousands of influencers with just one button. What is VoxFeed Plus? Voxfeed Plus is a tool that allows you to segment influencers based on
Read more