Transform your communication strategy for the new normal
These past few months have been very difficult for brand communications worldwide. Little by little, states are opening and activity is slowly starting up again. Still, things aren’t going back to how they were before. This means communications won’t go back to normal either. We have a few tips on how to reactivate your communication for a post-COVID society.
Acknowledge the reality
Be sure your visuals match the current context
Showing groups of people gathered together might not be the best idea. Adapt your copy and visuals to the recommended rules of social distancing and other recommended guidelines.
Communicate all changes in business operations
If your company had to change business logistics, communicate this. For example, if there are new service hours or adjusted product delivery times, let your customers know.
Change the focus of your communication
The focus of your communications should be on how your brand is helping people. For example, explain how your product is useful in present circumstances or how your brand is being socially responsible. The focus should be more human, not sales.
Answer the question, “Why should I trust you?”
Encourage your customers to spread the word
I hope these tips help you reactivate your communication strategy. If you have any questions, please contact us and we will help you.
Remember that we offer personalized advice with one of our specialists, just schedule a call and we will be happy to talk.