Author: Alejandra Méndez

Brands, Collaborations, News, Social Marketing

How COVID-19 has changed our social media use

With the quarantine, many of us went from being out in the street to being stuck at home, virtually overnight. Our physical connections have largely transformed to digital relationships. It’s no surprise, then, that there’s been a considerable increase in the time we spend in front of a computer or cell phone screen. Impact of COVID-19 on our social media

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Brands, News

Reactivate your post-COVID communication strategy

Transform your communication strategy for the new normal These past few months have been very difficult for brand communications worldwide. Little by little, states are opening and activity is slowly starting up again. Still, things aren’t going back to how they were before. This means communications won’t go back to normal either. We have a few tips on how to

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Creators, News, Social Marketing

How to increase engagement on your social networks

Tips for creators to How to improve your engagement results Last month, The Influencer Marketing Hub published its analysis of the influencer marketing industry in 2020 (we have a summary on our blog). A recurring theme was the feeling of frustration at the drop in engagement rates as the number of followers grew. As the study shows, true influence is

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Collaborations, News

Influencer Marketing trends to follow in 2020

Influencer marketing statistics to keep in mind for 2020 As every year, The Influencer Marketing Hub published its study of the Influencer Marketing industry. They survey over 4,000 people from marketing agencies, brands and other industry professionals to assess industry trends for 2020. This study was carried out at the end of last year/early 2020. While the current pandemic will

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Brands, News

Communication tips for the COVID-19 crisis

Five tips to change your communication during the crisis At a time when people are using their digital devices more than ever, it is tempting to take advantage of the situation to promote your brand. However, there is a very thin line to respect. We have some tips to adapt your communication with a creative and responsible approach: Do not

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Brands

6 challenges with influencer marketing campaigns

Influencer marketing campaigns have become one of the latest trends in marketing in recent years, and for a good reason: In 2018, 81% of marketers reported that using influencer marketing was an effective strategy. Many marketers are already working with or considering working with influencers. So it is worth delving into what some of the challenges of these collaborations are.

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Brands, Collaborations

The Evolution of Influencer Marketing

“A brand is no longer what we tell the consumer it is- it is what consumers tell each other it is” Scott Cook CEO de Intuit y director de eBay y Procter & Gamble. The origins of Influencer Marketing When you hear about influencer marketing, you assume that it’s a relatively recent phenomenon that started with social media, right? Well, actually,

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