Technology platform, VoxFeed, allows brands to manage TikTok influencer marketing campaigns VoxFeed is pleased to announce the launch of its newest feature: TikTok campaigns. Now, brands and influencers can use VoxFeed to collaborate on marketing campaigns on TikTok. VoxFeed provides marketers and advertisers a one-stop-shop to manage TikTok influencer marketing campaigns. Using VoxFeed, marketers can identify, onboard, and manage TikTok
Read moreThe Rise of TikTok TikTok is everywhere these days. As the latest trend in social media, it’s nearly impossible to ignore. TikTok is a Chinese-owned social network that allows users to create and share short, mobile videos. Users create and view humorous, amateur videos up to either fifteen seconds or one-minute long. Originally released in 2016, TikTok has been steadily
Read moreThree tips for a post-COVID approach COVID-19 has turned the world upside down, shaking businesses worldwide. One area that has been impacted by sudden changes has been marketing. Marketers have had to respond quickly to ever-changing consumer needs amidst budget cuts. The biggest area of opportunity is digital marketing. Online traffic is growing, and customers are looking for a real
Read moreWhy a brand advocate community is a great option for limited budgets Last week, we wrote in detail about our new approach: building a community of brand advocates. VoxFeed is helping brands build long-lasting relationships with their loyal fans and users by developing communities of brand advocates. This community approach has many benefits in comparison to other types of influencer
Read moreUsing VoxFeed to build a community around your brand At VoxFeed, we believe that authentic voices tell the best content stories. Earlier this year, we talked about how here at VoxFeed we’ve shifted our approach to be more authentic. We continue to offer a marketplace where content creators and brands can collaborate together but we’ve expanded our focus to help
Read moreMicro influencers are redefining “influence” Today, many influencers are struggling to show their followers that they are in it for more than money. Brands should be careful when deciding who to select as their brand advocates. Brands are increasingly prioritizing creative alignment and shared values over the number of followers. They are shifting their influencer marketing budgets to micro and
Read moreScale your campaigns with your micro-influencers Imagine having the potential to scale your influencer marketing campaigns with tens of thousands of micro-influencers. VoxFeed helps you scale campaigns with micro-influencers quickly, safely and reliably. You can reach thousands of influencers with just one button. What is VoxFeed Plus? Voxfeed Plus is a tool that allows you to segment influencers based on
Read moreDetecting inauthentic accounts on social media A major concern when working with creators is knowing whether they have authentic accounts with real followers. How do you know that a creator isn’t buying followers? How do you know if their audience is genuine? To answer these questions, here are a few elements that can give us clues about a creator’s authenticity:
Read moreIn 2020, Voxfeed is going back to basics. We want to help brands refocus their marketing strategies on the core of their business: the people. The loyal customers, users, and fans that make it all possible. These regular users of your products are your real brand advocates. Our hypothesis is that the most engaging content comes from real people. When
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