Technology platform, VoxFeed, allows brands to manage TikTok influencer marketing campaigns
VoxFeed provides marketers and advertisers a one-stop-shop to manage TikTok influencer marketing campaigns. Using VoxFeed, marketers can identify, onboard, and manage TikTok influencer campaigns in a secure and central place.
TikTok is the newest social network that VoxFeed has integrated into its platform, in addition to Instagram, Facebook, YouTube, and Twitter. TikTok is the latest trend in influencer marketing, and VoxFeed wants to help brands that are ready to grow their presence on TikTok.
TikTok: the future of influencer marketing
TikTok, the Chinese-owned social media platform that allows users to create and share short, silly videos, has steadily risen in popularity since its 2016 release as Musical.ly. With TikTok, users create and share short, often humorous videos, accompanied by sound bites and music. TikTok use prioritizes silly, creative, and homemade content. The app boasts over 800 million users worldwide, and an average of 500 million monthly active users. TikTok is clearly an important new force in social media.
“TikTok is different from other types of social media in that the content should be fun, raw, and authentic. Real content from real people,” explains VoxFeed CEO, Andy Kieffer. “This comes at a really important time for the influencer marketing industry as a whole. The industry is seeing consumer “fatigue” with traditional “pay-for-play” influencer marketing. When celebrity influencers are promoting products in nearly every post of their glamorous lives, it can affect the credibility and authenticity of their message.
“With seven years in this industry, VoxFeed has realized that the most effective content (meaning content that actually motivates consumers) comes as a result of authentic voices and content that have a genuine relationship with the product and brands they’re showcasing. The nature of TikTok’s content also embraces real people making authentic content” says Kieffer.
How it works
In addition to forming a TikTok page and creating original content, brands can now grow and manage their TikTok community through VoxFeed. By inviting their customers and followers to join campaigns through VoxFeed, brands have the power to reach a greater audience.
Using VoxFeed, marketers can create a free account and manage their influencer marketing campaigns across all major social media platforms. Brands can create campaigns and either invite their communities to join, or use VoxFeed’s marketplace to find new creators and collaborators to work with.
With VoxFeed’s content moderation and approval system, brands can give creative freedom to their collaborators, while also ensuring the content is aligned with the brand’s values and image before publishing. Finally, brands can manage all of the post-campaign follow-up, such as payment, evaluation, and more.
VoxFeed understands that brands and marketers manage lots of different moving pieces when they run influencer marketing campaigns. Now, they can manage their campaigns, relationships, and communities across different social media platforms all in one place.
VoxFeed helps brands find and collaborate with content creators to run influencer marketing campaigns. Our goal is to help brands increase sales and engagement by collaborating with their users and fans to create authentic content. At VoxFeed, we believe that authentic voices drive the strongest engagement.
Our enterprise-grade technology helps brands create and manage communities of engaged content creators. With our software, brands can build long-term, multi-campaign relationships and manage the entire collaboration process, from recruiting and identifying collaborators to payment and results-analysis. VoxFeed helps marketers use the potential of their authentic brand advocates to provide stronger engagement and drive sales.
For 7 years, VoxFeed has been helping brands like ABInBev, Philips, Vice, GM, Cadreon, Walmart, Amazon, Adidas, Unilever, P&G, L’Oreal, and more connect with content creators to run influencer marketing campaigns.
Marketing & Communications