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How To Master TikTok Marketing: Tips For Brands & Artists to Become Viral

TikTok is one of the hottest social media platforms on the internet right now, with users spending over an hour on the app every day on average. That’s a lot of potential customers that brands and artists can reach with the right marketing strategy. So how can artists and brands get started and become viral on TikTok? Check out these tips!

Why Brands & Artists should be on TikTok

There are a number of reasons why every artist should be on TikTok.

First, TikTok has a massive audience. The app has over 800 million active users, which gives brands a huge potential customer base.

Second, TikTok is extremely popular with Gen Z, the most important demographic for many brands. 70% of TikTok users are between the ages of 16 and 34, making it an ideal platform for reaching this key demographic.

Third, TikTok is a great way for artists to become viral and create buzz around their art. The app is known for its creative, funny videos with audios on background. This can help you make your brand more memorable and likable.

Fourth, TikTok can be used to drive traffic to your website or online store. You can include links to your website in your profile or in the description of your videos. This can help to increase web traffic and sales.

Overall, there are many reasons why brands should be on TikTok. The app has a massive audience, is extremely popular with Gen Z, and is a great way to build brand awareness and drive traffic to your website/ profiles.

Tips To Become Viral on TikTok

Collaborate with Fans and Non-influencer Profiles

There are a lot of benefits to collaborating with non-influencer profiles on TikTok. Unlike other social media like Instagram or YouTube, the number of followers of a content creator is not the main factor. The way TikTok identifies viral content, is by the volume of people that post a song or a specific subject. This is a great way to become viral and integrate your fans and customers into your Marketing Promotions.

Another benefit of collaborating with non-influencers is that it can help to build trust and credibility for your brand. When people see that you’re engaging with a lot of people, they’ll be more likely to trust you. This is because they’ll see that you’re not just trying to promote yourself – you’re also interested in working with others.

If you’re thinking about using TikTok for your marketing efforts, then consider collaborating with non-influencer profiles. It’s a great way to boost your visibility as an artist and build trust for your brand.

Accelerate your Campaign with Influencers

If you want to accelerate this process, working with influencers is a great way for artists to get noticed on TikTok. Find influencers who align with your values and who have a large following on the platform. Use VoxFeed to reach out to them and offer to collaborate on a video or campaign. This will help you reach a larger audience and get your art in front of potential consumers.

Also, TikTok is all about fun and creativity, and influencers have that. So make sure your videos are entertaining and informative. Use trends and popular hashtags to reach a wider audience, and don’t forget to include a call to action so viewers know what you want them to do after watching your video.

From VoxFeed, you can analyse your results and adjust your strategy accordingly. Keep an eye on how many views, likes, and comments your videos are getting, as well as any other engagement metrics. Use this data to fine-tune your campaigns.

Use TikTok Ads (if available)

Using TikTok ads is a great way to reach a larger audience with your marketing content. You can create short, engaging videos that capture the attention of TikTok users. TikTok ads are also very affordable, so you can reach a large number of people without breaking the bank. Unforntunatelly, they are not available in every country. Check out if yours is on the list.

When creating TikTok ads, it’s important to keep your brand in mind. Make sure that your videos are creative and on-brand.

Use Relevant Hashtags

If you want to reach a wider audience on TikTok, using relevant hashtags is a great way to do it. Hashtags can help users find your content more easily, and they can also help to boost your visibility on the platform. When choosing hashtags for your TikTok marketing campaign, make sure to choose ones that are relevant to you and your audience. You can also use trending hashtags to make sure that your content is seen by as many people as possible.

In addition to using relevant hashtags, you should also use attractive visuals along with your audios in your TikTok videos. This will help to grab users’ attention and keep them engaged with your content. Make sure to experiment with different types of content to see what works best for your brand.

Finally, don’t forget to promote your TikTok account on other social media platforms. This will help to increase your reach and get more people to follow you and become viral on TikTok.

Join TikTok Events

There are a number of TikTok events that brands can participate in to increase their visibility and become viral on TikTok. For example, brands can partner with influencers to host live streaming sessions or take part in hashtag challenges. This is a great way to get your brand in front of a new audience and connect with potential customers.

Final Thoughts to Master TikTok and Become Viral

After reading this guide, you should have a better understanding of how TikTok marketing works and how your brand can take advantage of the platform. Here are some key takeaways:

TikTok is a powerful marketing tool with a wide reach. It can be used to raise awareness about your brand, drive traffic to your website or profiles, and increase sales.

As an artirst, to be successful on TikTok, you need to create engaging content that appeals to your target audience. You also need to use relevant hashtags and collaborate with other users.

TikTok marketing requires ongoing effort and commitment. You need to regularly post new videos and interact with your audience to keep them engaged. VoxFeed helps you manage all of that.

If you follow these tips, you can master TikTok marketing and use the platform to become viral.