Marketing for Artists: How to promote your work and upcoming shows
Art is all about self-expression. Whether you’re a professional artist, musician, concert promoter, or art lover, it’s important to know how to market your art in order to create interest and attract potential customers. This blog is designed to help artists of all levels by outlining the stages of a successful art marketing campaign, from conception to launch. By understanding the stages of a campaign, you’ll be able to create a marketing strategy to promote your work, concerts, and shows.
Why Artists need Marketing?
In order to be successful as an artist, you need marketing. There are many different ways to do it, so find what works best for you and your project. Some examples of marketing for artists could be creating visuals, social media posts, or even videos. However, it’s important to remember that marketing is an investment, so it’s important to properly plan and execute your strategy. Make sure you have a clear target audience in mind, and create strategies that will reach them.
The TikTok example in the music industry
The music industry is changing rapidly, and TikTok is at the forefront of this change. With over 500 million active users, TikTok is a powerful marketing tool that artists are starting to take notice of.
The main purpose is to integrate the audience into the marketing strategies. Fans and their social media accounts are typically more interested in the music than the marketing, so you can focus on creating great content instead of selling ads. Additionally, TikTok is fast, easy, and affordable to use – perfect for short music campaigns that need high engagement. By using TikTok, you can reach more people faster and translate your music campaign into real life action!
Keep in mind that art doesn’t stop at the artist – the public plays a big part in art’s success. So, go out there and market art like a pro!
What are the stages of a successful art marketing campaign?
Marketing art or artists is not easy, but it’s definitely worth it. If you’re an artist looking to start or continue a successful marketing campaign, keep these four stages in mind:
- Determining your target market and what their needs are.
- Creating a marketing strategy that will appeal to them.
- Preparing your artwork for publication, designing a website, and developing branding assets (logo, tagline etc.).
- Launching your campaign with targeted online advertising and PR/media outreach.
What makes a campaign work is that it puts the artist speaking the language of their core audience. People want to connect with artists that understand them, their interests and their experiences. After all, art is an emotional state – so connecting on an emotional level, rather than simply a logical one is key for marketing artists.
How to Promote Concerts and Shows
Marketing an event, concert or art shows can be a daunting task, but with some careful planning and execution, it can be a success. Before you do anything, it’s important to first identify your target audience. Once you have a target, it’s time to figure out how best to reach them.
Make sure you have an effective website that showcases your artwork and tells the story of your project. Develop relationships with local venues, arts organizations, and journalists in advance of the show so they’re familiar with what you’re doing and likely to mention it favorably when promoting it! Make sure all materials – posters, flyers, website – are top quality and targeting the right audience. And last but not least, the most effective way to market an art show is through word-of-mouth advertising.
This word-of-mouth advertising, can be achieved mostly on social media from your fans and influencers. These social media stars are typically motivated and understand what reasonates with their audience when promoting shows. By targeting the right channels and demographics, you can ensure success in promoting your concerts and events.
For example, if you’re looking for music influencers who are active on social media platforms like Instagram and Twitter, be sure to check the ‘ followers ‘ and ‘ following ‘ counts of the influencers you’re considering. Additionally, make sure to research the influencer’s past work and see if their music campaigns have been successful. VoxFeed gives you the tools to all of that. And it’s free.
The key is to hire the right influencers for the job, and research their past work to make sure you’re getting the most out of your campaign.