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The Power of TikTok in the Music Industry: How to Approach It

In today’s music industry, TikTok is a powerful tool that can help music promoters, artists, and label owners reach new fans. It has become an integral part of music marketing strategy for many reasons. Here are some examples of how music promoters, artists, and label owners have used TikTok and social media to promote their music and shows. So what are you waiting for? Start using TikTok to reach your target audience!

How TikTok became a music platform

TikTok is a social media app that has quickly become a music platform. It started off as a way for people to make short, mobile-friendly videos camera shots and edit them together in order to create funny effects or music videos. However, over time, it evolved into a platform that artists use to break into the mainstream. Nowadays, for young people, TikTok is an essential toolkit for discovering new music and sharing their own music discoveries and uploads. As the app continues to grow, it’s already shaping the music industry and benefiting artists and fans alike.

Universal Music is using VoxFeed to launch their music marketing strategies on TikTok
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What label owners are doing to tap into the power of TikTok

The music industry is changing rapidly, and TikTok is at the forefront of this change. With over 500 million active users, TikTok is a powerful marketing tool that label owners are starting to take notice of.

Some label owners are investing in their own TikTok accounts and using them as marketing tools. For example, one label owner created a monthly “TikTok challenge” for their fans, which engaged them on the app and boosted sales.

By taking advantage of TikTok, label owners can reach a wide audience and boost sales. It’s important to note that TikTok is not just for music – it can be used for a variety of industries and products. So, if you have something new to promote, TikTok may be the perfect platform to reach your target audience!

So, what are the best strategies to approach TikTok in the music industry?

Hiring micro influencers for song campaigns

Music marketing is all about reaching a wide audience. But how do you do that when your music is popular among a niche group? That’s where micro influencers come in. These social media stars are typically motivated and have a dedication to their work that makes them perfect for music marketing campaigns. By targeting the right channels and demographics, you can ensure success in your music marketing endeavors.

For example, if you’re looking for music influencers who are active on social media platforms like Instagram and Twitter, be sure to check the ‘ followers ‘ and ‘ following ‘ counts of the influencers you’re considering. Additionally, make sure to research the influencer’s past work and see if their music campaigns have been successful. VoxFeed gives you the tools to all of that. And it’s free.

The key is to hire the right micro influencers for the job, and research their past work to make sure you’re getting the most out of your campaign.

Working with non-influencer accounts on song campaigns

Music has always been a powerful tool for social change, and TikTok is no exception. By working with non-influencers, you can get your music out to a wider audience and build stronger relationships with your fans.

Non-influencer accounts are typically more interested in the music than the marketing, so you can focus on creating great content instead of selling ads. Additionally, TikTok is fast, easy, and affordable to use – perfect for short music campaigns that need high engagement. By using TikTok, you can reach more people faster and translate your music campaign into real life action!

How record labels track performance on TikTok

As the popularity of TikTok continues to grow, so too does the power of record labels when it comes to tracking performance. This information is used to make changes to marketing strategies and release schedules in order to improve their chances of success.

For example, record labels may use VoxFeed and TikTok Analytics to see which songs are being liked and shared the most, and make changes to their release schedule accordingly. In order to do this effectively, record labels need to have an understanding of TikTok and its capabilities. By doing so, they can make the most of this powerful music platform and increase their chances of achieving their music industry goals.

Frequently Asked Questions

What is TikTok, and what does it do for the music industry?

TikTok is an app that enables users to make and share mobile videos. These short, music-based videos are often shared on social media platforms like Instagram and Twitter. As the platform continues to grow in popularity, it will have a larger impact on the music industry.

Can TikTok be a useful tool for promoting concerts and other events?

Yes, TikTok can be a very useful tool for promoting concerts and other events. Here are a few tips on how to use this social media platform to your advantage:

  1. Use clever hashtags to create a searchable database of videos related to the event you’re promoting.
  2. Make sure the video is short but catchy – people tend to spend more time viewing videos that are entertaining and quick to watch.
  3. Share your TikTok video on your personal and professional social media accounts – this will help to reach a wider audience.
  4. Collaborate with influencers and micro-influencers who have a large following in that area – they can help to promote the event in a more effective way by sharing their insights on the matter.

How can TikTok help artists get discovered?

One of the best ways for artists to get discovered on TikTok is by uploading videos that showcase their music. This way, you can connect with fans all over the world through the app. Additionally, by uploading videos on TikTok, you can also promote new music and get noticed by other users.

However, it’s important to keep in mind that your brand and music may not be a good fit for all of TikTok’s audience. So, it’s always a good idea to experiment and see what works best for you. You never know, someone might even discover your music on TikTok!


TikTok is a powerful music platform that has revolutionized the music industry. By using micro influencers and non-influencer accounts, label owners are able to create powerful marketing campaigns that reach a wider audience.

In addition to music, TikTok is also being used to promote other content such as movies and products. By understanding how TikTok works and using it to your advantage, you can help your business reach new heights. So what are you waiting for? Start creating your TikTok marketing campaigns on VoxFeed today!