How to market your music independently? Music Promotion Platforms

So you’ve decided to go the independent route with your music career. Congratulations! This is a great decision for a lot of artists, as it gives you more control over your art and your career. But marketing your music independently can be a bit daunting, especially if you’re not sure where to start. Don’t worry – we’ve got you covered. In this blog post, we’ll give you some tips and tricks on how to market your music effectively, a few music promotion platforms that you can use to reach your audience and build a successful career on your own terms.

Platforms to use to market your music

There are a number of music promotion platforms available to help you market your music independently. These include:

  1. Social media platforms such as Facebook, Twitter, TikTok and Instagram.
  2. Music streaming platforms such as Spotify, Apple Music and SoundCloud.
  3. Video sharing platforms such as YouTube and Vimeo.
  4. Music blogs and websites.
  5. Online radio stations.
  6. Podcasters and music review sites.

duets tiktok

How to use social media platforms to market your music independently

Social media platforms are a great way to market your music independently. By creating and maintaining accounts on various social media platforms, you can reach a larger audience for your music and build a following of fans who can help promote your music.

To start, create accounts on the social media platforms that make the most sense for your music. If you’re targeting a young audience, Snapchat and TikTok are good places to start. If you’re aiming for a more general audience, Instagram and Twitter are good options. Once you have created your accounts, post regularly and interact with your followers.

In addition to posting about your own music, share other people’s music that you enjoy or that is similar to yours. Retweet or share posts from other artists, comment on their posts, and start conversations. This will help you get noticed by other people in the industry and build relationships with other artists.

Finally, use social media platforms to give fans exclusive content that they can’t find anywhere else. This could be behind-the-scenes photos or videos, sneak peeks of new songs or videos, or anything else that will get them excited about your music. By giving fans this exclusive content, you’ll keep them coming back for more and build a stronger relationship with them.

11 Great Content Ideas for Musicians

Creating a press kit

When you’re ready to market your music independently, one of the first things you’ll need is a press kit. A press kit is a document that contains information about you and your music, and it’s used to promote you to the media.

Creating a press kit can be a bit daunting, but it doesn’t have to be. Here’s a look at what you’ll need to include:

  • Biography: Write a brief bio that tells who you are, where you’re from, and what kind of music you make. Be sure to include any relevant highlights, such as awards or distinctions you’ve received.
  • Discography: List all of the albums or singles you’ve released, along with any pertinent information about them (e.g., release date, label). If you don’t have any releases yet, simply list any songs that are available for download on your website or other online platforms.
  • Press coverage: Include links to any articles, reviews, or interviews that have been written about you or your music. If there’s nothing available yet, tell potential reviewers where they can find your music (e.g., Soundcloud, Bandcamp).
  • Photos: Include several high-quality photos of yourself or your band. Avoid using low-resolution images that won’t look good when printed.

How to book gigs

When it comes to booking gigs, the most important thing is to get your name out there. Start by creating a list of venues you’d like to play at and reaching out to them directly. If you don’t hear back, don’t be discouraged – keep trying!

Another great way to book gigs is through online tools like Sonicbids. With Sonicbids, you can create a profile and submit it to promoters and venue owners who are looking for new talent.

Finally, make sure you have a strong social media presence. Promoters and venue owners are more likely to book artists who have an engaged online following. So post regularly, interact with your fans, and make sure your profiles are up-to-date and professional.

Getting your music on Spotify and other streaming platforms

social music platforms

If you’re a musician who’s looking to get your music on Spotify and other streaming platforms, there are a few things you need to know.

First, you’ll need to create an account with a digital distributor like CD Baby or Tunecore. Once you’ve done that, you can upload your music to their platform and they will make it available on Spotify and other streaming services.

The second thing you need to do is create a profile on these streaming platforms. Make sure to include all of your relevant information, such as your website, social media accounts, and contact information. You should also take the time to write a compelling bio that will help listeners understand who you are and what kind of music you make.

Finally, start promoting your music! Use VoxFeed, social media, email marketing, and any other channels you have at your disposal to let people know that your music is available on Spotify and other streaming platforms. If you put in the work, you’ll be able to reach new fans and grow your audience.

DIY Music Videos

In the past, making a music video was a costly affair, requiring expensive equipment and professional crews. However, with the advent of affordable digital cameras and video editing software, it’s now possible for musicians to create their own music videos on a budget and market your music independetly.

There are a number of advantages to DIY music videos. Firstly, you have complete creative control over the project from start to finish. Secondly, it’s a great way to connect with your fans and give them a behind-the-scenes look at your creative process. You can even invite them to participate! And finally, it’s a cost-effective way to promote your music.

Just make sure you have a clear vision for the project before you start filming. Think about what story you want to tell and what message you want to communicate. Then, put together a shot list and storyboard to map out your video.

Once you’ve got all of your footage, it’s time to start editing. Again, take your time with this process and make sure that each scene is contributing to the overall narrative of the video. When you’re happy with the final product, upload it to YouTube, Vimeo or another video sharing website and share it with your fans!

Spread the Word – Go viral!

voxfeed platform

If you are an independent artists or even a record company, you want everyone to hear your music: from long-time fans to those who have just discovered your sound or influencers. Nowadays, eye-catching and engaging music marketing campaigns on TikTok, Reels and Youtube Shorts are more powerful than any album artwork.

With VoxFeed, a music promotion platform, you can build long-term, multi-campaign relationships and manage the entire collaboration process with influencers and content creators.

How to go viral on TikTok?

Instead of using influencers, you can also work with your owns fans to reach virality. Unlike other platforms, Reels and TikTok identify viral content by the volume of people that post a song or a specific subject. They don’t need to have a huge following. This is a great way to become viral and integrate your fans into your marketing efforts.

Another benefit of collaborating with fans and regular people is that it can help to build trust and create a genuine interest into your music. When people see that you’re engaging with a lot of people, they’ll be more likely to like you too. This is because they’ll see that you’re not just trying to promote yourself – you’re also interested in working with others.


There’s no one-size-fits-all answer to the question of how to market your music independently, but there are some key things to keep in mind. First and foremost, focus on creating great music that you’re proud of — if you don’t believe in your own songs, it’ll be hard to convince other people to get on board. Beyond that, though, social media is a powerful tool that can help you reach new audiences; make sure you’re using platforms like Twitter, TikTok, and Instagram to their fullest potential. Finally, don’t be afraid to get creative with your marketing efforts — the more unique and attention-grabbing they are, the more likely people are to take notice.