Influencers in the pandemic: challenges and opportunities

There is no doubt that the current pandemic has affected every area of our lives. If you are a content creator, surely you have had to adapt to this new reality. Although several sectors have been affected by confinement, adapting to the new reality as an influencer is possible provided it is done with great care. In this article, I want to tell you about the impact it has had on the lives and work of influencers.

COVID’s impact on social media

Influencers remain a useful tool for brands to stay in touch with their audience, which is increasingly spending more time on social media. In fact, a Global Web Index study says that 87% of consumers report that they are consuming more content during the pandemic. The increase in time people spend on social media creates a new opportunity for brands such as influencers. And at the same time, influencer marketing is a practical marketing option for the simple fact that influencers can continue to create creative content from home.

Influencers and brands that collaborate with them are learning to change their message. 

We advise creators and influencers to lead the transition to the new normal. Influencers need to be extra careful with their tone and messaging, making sure to avoid trivial or insensitive messages that can offend certain audiences. Brands are increasingly selective of the influencers they choose to work with. They are making sure to avoid those that can potentially damage their reputation and prioritizing those who know how to communicate the brand values keeping in context the current pandemic.

New social media trends

We are seeing changes in how people use their social networks. For example, some formats on existing social networks have increased in popularity, such as Twitter threads and direct messages on Instagram. Their increase in popularity is due to users being able to share longer, more elaborate messages.

And while Instagram remains one of the most important social networks, there is another that has stolen millions of users: TikTok. TikTok is a simple app that allows users to create and share short videos. TikTok has seen immense growth in sign-ups, users, and interactions as a consequence of the users’ need to stay connected with other people. Take advantage of TikTok’s novelty and popularity to create a new type of content for your followers in a very direct and comfortable format. (More information on using TikTok with VoxFeed coming soon…stay tuned for more information!)

Tips to improve your posts in the new era of coronavirus

To modify your posts, we recommend:

  • Use relevant hashtags: Always choose hashtags that have to do with your content, it is not necessary that in all your posts you tag conversation topics about the pandemic.
  • Diversify your content: avoid dedicating all your posts to coronavirus to break up the monotony. It’s okay to refocus on your personal content. We’re seeing a bit of fatigue from hearing the bad news, so don’t feel pressure to be an extension of the news.
  • Be careful not to publish incorrect information: If you are going to publish information about the pandemic, verify that it does not contradict what has been reported by health institutions.
  • Empathy is everything: The most important thing is to give a message of support and encouragement so that your followers feel an emotional connection with you.

Hopefully, these tips will help you in creating content during the era of coronavirus. If you have any questions, write to us via the chat on the VoxFeed website.