Detecting inauthentic accounts on social media A major concern when working with creators is knowing whether they have authentic accounts with real followers. How do you know that a creator isn’t buying followers? How do you know if their audience is genuine? To answer these questions, here are a few elements that can give us clues about a creator’s authenticity:
Read moreWe’ve been talking a lot recently about the latest and greatest new features that we’ve been working on. Some of you have only recently joined this conversation so I thought it would be a good idea to go back to the basics and do a quick overview – what is VoxFeed and how does it work? What is VoxFeed? VoxFeed is
Read moreIn 2020, Voxfeed is going back to basics. We want to help brands refocus their marketing strategies on the core of their business: the people. The loyal customers, users, and fans that make it all possible. These regular users of your products are your real brand advocates. Our hypothesis is that the most engaging content comes from real people. When
Read moreInfluencer marketing campaigns have become one of the latest trends in marketing in recent years, and for a good reason: In 2018, 81% of marketers reported that using influencer marketing was an effective strategy. Many marketers are already working with or considering working with influencers. So it is worth delving into what some of the challenges of these collaborations are.
Read more“A brand is no longer what we tell the consumer it is- it is what consumers tell each other it is” Scott Cook CEO de Intuit y director de eBay y Procter & Gamble. The origins of Influencer Marketing When you hear about influencer marketing, you assume that it’s a relatively recent phenomenon that started with social media, right? Well, actually,
Read moreWe all know that mom is one of the most important figures in life. But did you know that its economic impact is just as strong? We want to share some amazing statistics from mom influencers that reveal why they are so powerful and influential on social media. Moms control household purchases Studies say that in the United States, moms
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