So, when we define a content creator, we are talking about someone whose job is focused on creating content with the intention of connecting and marketing to a specific audience.

Content creator definition

A content creator produces entertaining or educational material that responds to the interests and concerns of an audience. The content they produce can take many forms, such as blog posts, videos, e-books, photos, social media posts and infographics. Today, companies and agencies work with creators and influencers to engage new and existing customers on behalf of the brand.

So, what do they do?

Content creators conceptualize and develop engaging content, usually (but not always) according to a content marketing strategy. Their goal is to produce engaging content that generates traffic, followers or leads.

To do this, creators work to understand what type of content works best for their audiences, platforms and strategy. For example, an unboxing video or a social media haul about avocados is probably not the best idea. But it might be interesting as a marketing strategy for a smartphone, clothes or credit card.

Content creators will also need to understand how digital marketing strategy works, and that their content will have an end goal. Like marketers, content creators often work with data to develop content that converts.

Experienced content creators are likely already comfortable creating content for different marketing channels. But that doesn’t mean that new content creators are any less effective at their job. With effort and time, you can build a workflow that works for you.

How to work with content creators

VoxFeed is the largest platform in Latin America for connecting brands with content creators, nano-influencers, micro-influencers and macro-influencers. It is free to access and allows brands to meet, interact, build campaigns, pay and measure results. Everything is done from the platform in an easy, agile and secure way. 

In VoxFeed you can segment the audience of creators according to their gender, interests, number of followers, social media, engagement rate, cost, reach or location.

How to work with content creators and influencers – 5 recommendations

How to work with brands

The goal of the brands is to make their campaigns a success. Therefore, more and more brands are looking for content creators and influencers to reach a maximum number of people and new audiences. They arouse a lot of interest among advertisers as a way to publish and publicize their products through marketing campaigns. It is also a cheap and effective method that can go viral compared to expensive traditional commercial campaigns.

The key is to be sure about the brand, type of product or service you want to collaborate with. Obviously you will have to engage with brands and companies that have to do with your profile (blog, web and social media). This is so that other users and brands recognize you as a specialized content creator in that sector.

But how can you get started? Here are the steps so that, through VoxFeed, you can start working with your favorite brands:

1. Download the VoxFeed app for content creatros. Find it at App Store and Google Play Store.

2. Create your profile and link your social media.
Fill in your information and select the social media you want to link. Grant the permissions requested and you are ready to participate!

3. Participate in your favorite campaigns.
Decide which campaigns to participate in and make your publications according to the description of the campaign and give them your personal touch.

4. Receive your payment securely.
You will be able to request your payment and receive it in your PayPal or Payoneer account.

Content creators, through VoxFeed, have made more than 500 thousand publications connecting with their favorite brands. The content creators platform has delivered more than $2 million in transparent transactions.