5 Free and Affordable Marketing Platforms & Software

Are you looking for cheap marketing tools, free marketing platform or any affordable but cost effective marketing software? A marketing platforms are essential for marketing teams and sales departments of all business size. For small and medium-sized businesses that are looking for free and low budget alternatives with similar features at more affordable price points, plenty of great choices are available.

Here’s our top 5 of free marketing tools:

  1. Neil Patel
  2. Hootsuite
  3. VoxFeed
  4. Zapier
  5. Google Analytics

Top-notch marketing with free marketing platforms

Just because they’re free or (price-wise) cheap marketing tools, it doesn’t mean they are not on par with their highly expensive competitors. Whether you are an agency or a company looking to run your own branding strategy, these affordable marketing software are for you.

Neil Patel

We had to include a SEO tool on our list, so we recommend Neil Patel. There are plenty of powerful SEO tools in the market, but it happens that Neil Patel has a very complete free version. 

Their SEO category includes everything you’d expect (non-exhaustive list):

  • Keyword tools
  • Backlink analytics
  • Traffic insights
  • Site audit

So, within all the cheap marketing tools, you might want to consider this one.


Hootsuite is a social media management platform that helps businesses manage all their social media networks from one space. It can assist digital marketers with all their social media marketing strategies and campaigns right from one free marketing platform. Within Hootsuite, you can do things like:

  • Schedule posts
  • Engage with followers
  • Track all your mentions
  • Respond to comments right from Hootsuite


Part of the difficulty in developing a successful social media and influencer marketing campaigns is choosing the right profiles, content and manage all of that. 

VoxFeed is a nano and micro influencer platform that lets you discover and connect with content creators and launch social media campaigns with influencers. Also, you can even invite your own customers to create and share content about your brand.

VoxFeed has a search engine for micro and nano influencers in its base of registered content creators that facilitate the search process. All profiles are classified into different categories, making it easy for brands and agencies to find the right content creator. Brands can filter results based on niche market, engagement rates, target audience, location and other categories.


With the multitude of cheap marketing tools out there, sometimes it’s hard to juggle between all of them. That’s where Zapier comes in. You can create automated connections that take an event from one service and trigger something to happen in another tool.

If you’re finding yourself doing anything manual on a regular basis, it’s worth checking Zapier to see if you can automate the process. It’s a free marketing platform.

Google Analytics

It’s hard to imagine a list of affordable marketing software and cheap marketing tools that do not include Google Analytics. First of all, it’s a free marketing platform and since Google is the search engine to be in, Analytics is a great way to see how it specifically is evaluating your site.

This free tool measures all kinds of traffic metrics for your website, analyzes performance and gets you audience insights. Even if you’re using another traffic analytics tool, connecting Google Analytics to your website is a great way to compare and go more in-depth regarding traffic metrics, visitor categorization, and location segmentation. These metrics help you determine what content to create more of, which referral channels you should focus on, and what pages you need to revise (if they have a high bounce rate, for example).