California Pizza Kitchen (CPK) is an internationally recognized restaurant chain. From a legendary pizza in California to a global brand in more than 11 countries. Its introduction to Mexico was 13 years ago and has shown great dynamics in recent years. Their online strategy was focused on traditional digital marketing but an alternative was needed. Something different, that would improve
Read moreAn influencer marketing brief includes the guidelines that serve as a starting point to correctly develop the campaign and meet the business goals. Find here some examples of influencer campaign brief and brand advocates program. In campaigns with influencers or brand advocate programs, communication between both parties is essential to achieve successful results. For that, it’s necessary to make the
Read moreHere are our influencer marketing stats! Influencer Marketing is among the most popular types of marketing with reportedly 93% of brands using it. Over the last five years, it has grown from obscurity to a form of marketing where even the biggest brands understand its value. Now, it’s on track to become a $15 billion dollar industry and it shows no sign
Read moreArista Records is an American record label owned by Sony Music Entertainment, originally founded in 1974. It was the home to some of the most iconic names in the industry including Whitney Houston and Aretha Franklin. Here’s how they’ve launched TikTok campaigns with VoxFeed. With a strong mix of established and new talent, Arista is a label to reckon with. Its approach is simple:
Read moreThe term “influencer” is nothing new. If you’re reading this article, you can probably identify dozens of influencers, or may even be one yourself (and you still don’t know it)! “Influence” is increasingly confused with the number of followers. The reality is that the influence does not depend on the size of the network audience (more statistics in our blog
Read moreRethink your influencer marketing budget and strategy The global pandemic is causing businesses worldwide to rethink their advertising and marketing budgets and prioritize campaigns that will deliver the biggest bang for the buck. At VoxFeed, we believe that the most cash-efficient mechanism to drive actual buying behavior is through the creation and careful cultivation of brand advocacy communities. You can read
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