Brands

Brands, News

Communication tips for the COVID-19 crisis

Five tips to change your communication during the crisis At a time when people are using their digital devices more than ever, it is tempting to take advantage of the situation to promote your brand. However, there is a very thin line to respect. We have some tips to adapt your communication with a creative and responsible approach: Do not

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Brands, Creators

Convert your customers into your micro influencers!

Micro influencers are redefining “influence” Today, many influencers are struggling to show their followers that they are in it for more than money. Brands should be careful when deciding who to select as their brand advocates. Brands are increasingly prioritizing creative alignment and shared values over the number of followers. They are shifting their influencer marketing budgets to micro and

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Brands, Collaborations

VoxFeed Plus: A new tool to scale your campaigns

Scale your campaigns with your micro-influencers Imagine having the potential to scale your influencer marketing campaigns with tens of thousands of micro-influencers. VoxFeed helps you scale campaigns with micro-influencers quickly, safely and reliably. You can reach thousands of influencers with just one button. What is VoxFeed Plus? Voxfeed Plus is a tool that allows you to segment influencers based on

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Brands, Collaborations

How to identify authentic creators? Find out here!

Detecting inauthentic accounts on social media A major concern when working with creators is knowing whether they have authentic accounts with real followers. How do you know that a creator isn’t buying followers? How do you know if their audience is genuine? To answer these questions, here are a few elements that can give us clues about a creator’s authenticity:

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Brands

VoxFeed 101: What is VoxFeed and how does it work?

We’ve been talking a lot recently about the latest and greatest new features that we’ve been working on. Some of you have only recently joined this conversation so I thought it would be a good idea to go back to the basics and do a quick overview – what is VoxFeed and how does it work? What is VoxFeed? VoxFeed is

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Brand Advocates, Brand's Community, Brands, Collaborations, Community Approach, Customer Marketing

Brand advocates: 5 reasons to engage your loyal customers

In 2020, Voxfeed is going back to basics. We want to help brands refocus their marketing strategies on the core of their business: the people. The loyal customers, users, and fans that make it all possible. These regular users of your products are your real brand advocates.  Our hypothesis is that the most engaging content comes from real people. When

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Brands

6 challenges with influencer marketing campaigns

Influencer marketing campaigns have become one of the latest trends in marketing in recent years, and for a good reason: In 2018, 81% of marketers reported that using influencer marketing was an effective strategy. Many marketers are already working with or considering working with influencers. So it is worth delving into what some of the challenges of these collaborations are.

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Brands, Collaborations

The Evolution of Influencer Marketing

“A brand is no longer what we tell the consumer it is- it is what consumers tell each other it is” Scott Cook CEO de Intuit y director de eBay y Procter & Gamble. The origins of Influencer Marketing When you hear about influencer marketing, you assume that it’s a relatively recent phenomenon that started with social media, right? Well, actually,

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