Brands, General, Social Marketing

5 Ways of Asking Clients for Feedback – How to improve your business

Asking clients for feedback is one of the best ways to improve your business. It helps you understand how well you’re doing, where you need improvement, and how you can better serve your customers.

Growing a successful brand depends on repeat clients, and clients only come back when they are extremely happy with the products or services you’re providing.

Is your customer service top-notch? Are your product features the best in the business? You need to ask the right customer feedback questions to find out. Asking the right way and keeping a strategy in mind will help you get the most out of your customer feedback questions.

The importance of customer feedback

To say that customer feedback is powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a potential customer to choose a competitor over you. Not to mention that reviews are the top local SEO ranking factor.

But in order to get those sentences or that extra star, you need to ask your customers for reviews. 

Get your positive customer reviews in front of your potential clients

How to ask clients for reviews

Ways of asking clients for feedback:

#1 Start with a Question.

You should start by asking a question. This will help you gather more information than just giving them a list of options. You can start by asking a simple question like “How did I do?” This will help you learn more about your customer’s experience.

#2 Be Specific about what You Want Them To Say.

If you’re looking for feedback on something you’ve done, make sure you give them a clear idea of what you’d like them to say. Don’t expect them to read your mind. Instead, tell them exactly what you want them to say.

For example, if you’re trying to improve your website copy, you might ask, “What words would you use instead of these?” Or if you’re trying to figure out how to market your business better, you might ask, “What else should I be doing to promote my business?”

#3 Ask for Specific Examples.

You should start by asking for examples. This will help you determine whether or not you need to make any changes to your business model. For example, if you’re selling products online, you might ask them how they would rate your customer service. If you’re running a consulting firm, you might ask them what kind of services they’d like to see more of. Or if you were looking for feedback on a new idea, you might learn something about whether people think it’s worth pursuing.

You can use these examples to help you make better decisions going forward.

#4 Give Them Time to Respond.

You should also give your clients enough time to respond. It’s not uncommon for people to take a few days to think about whether they want to share their thoughts with you. So, when you send out a survey or request feedback, give yourself some extra time to wait before contacting them again. Don’t push them into making a decision right away.

#5 Don’t Expect a Yes or No Answer.

If you’re asking for feedback, you probably won’t receive a yes or no answer. Instead, you’ll likely hear something along the lines of “I’m not sure.” This is because there are so many different reasons why people might say no. They might feel uncomfortable giving you feedback, they might not understand what you’re asking, or they might just not care.

People will often provide you with reasons why they chose one option over another. This gives you insight into what they liked and didn’t like about each choice.

Reward the best reviews

Customer referrals are among the top ways sellers get leads and new business. However, many companies struggle with generating them consistently. Often, this is because they haven’t thought about why customers should give feedback. They don’t have a system in place for asking clients for feedback.

If you want to sweeten the deal and make sure your customers positive feedback scour their networks for a good referral, offer them something valuable in return. Whether it’s a gift card, coupon, discount or a free month’s subscription, or cold hard cash, give something back to your customers for connecting you with potential customers — they deserve it.

Make sure you use a free pltaform like VoxFeed to manage all customers, content and keep track of all social referral strategies. 

VoxFeed is the platform that allows you to invite and manage all the relationships with your clients and make them your brand ambassadors. You can manage invitations, requests, content created, payments, and measure the performance of every single interaction.