Customer Marketing Success

While influencers continue to have an extremely positive impact on brand and product growth through social media, social selling, and therefore digital marketing, is changing to make way for brand ambassadors. No one can deny that influencers are well positioned in the digital world as opinion leaders with a loyal following, but it is no longer enough.

A whopping 92 percent of consumers say they trust brand advocates. If you think about it, almost every decision that you make is influenced by someone: family, friends, colleagues… To maximize this effect, and having customers that are absolutely passionate about your products/ services, why not take their feedback to a whole other level?

Read more: Customer Marketing Strategies and 10 customer-based campaigns

What are brand ambassadors?

A brand ambassador is a loyal brand consumer who speaks highly of the brand and is willing to defend it by sharing its philosophy.

Brand ambassadors are your best allies, your friends, your partners and there is no better example of their power than social media advocacy. It’s all about using external “cheerleaders”, known as brand ambassadors to promote, through their own social media channels, your company’s updates or promotions.

Unlike influencers, who get paid for posts published on their social media, brand ambassadors have a better cost-benefit, and that is that ambassadors are paid through unique experiences and products from your company.

What is a Brand Ambassador Management Platform

A brand ambassador management platform acts as support to make life easier for both agencies and brands when managing content and run campaigns with your own customers. Thrugh it you can invite customers, pick brand ambassadors profiles based on their audience, management content and measure posts performance.

How to work with brand ambassadors

Using a brand ambassador management platform is key to manage all customers, content and keep track of all campaigns. 

VoxFeed is the platform that allows you to invite and manage all the relationships with your clients and make them your brand ambassadors. You can manage invitations, requests, content created, payments, and measure the performance of every single interaction.

These are the steps for you to invite your customers to participate on your campaigns and become brand ambassadors:

1. Invite them to your campaign through a link

Once you have your brand and campaign created on VoxFeed, you only have to click on “Share Campaign”:

A link will be automatically generated and copied so you can share it with your customers. You can send it by direct message, e-mail, or any other channel of communication that you have with your brand fans.

This URL takes whoever opens it to a page where they can see the campaign’s brief and register in the platform to participate. VoxFeed takes care of all of the onboarding processes in the platform, so your future brand advocates can be part of your campaigns as seamlessly as possible.

Once the customers you invited join the campaign, their account will show up on your “Requests” section,

2. You have the power: Manage all the content

Every customer that wants to participate, has to create and send a proposal so you can review and approve it. If it doesn’t fit the brief or the purpose of your campaign, you can suggest changes to it.

Nothing gets published without your approval. In addition, you can also set the date and time for that content to be published. Your brand advocates have to post the exact same content that you approved, otherwise it’s not validated. This means that the post that you have approved, cannot have any change to it afterward.

3. Measure Results

Once you have active participants, you will see the distribution of your credit and the flow of posts in your campaign. When those posts are live, you will be able to see their results. To have full control of the performance of your campaign, we suggest assigning specific UTM to the URLs of your campaign and/or a campaign dedicated Landing Page. This way, you can isolate the results that are coming through VoxFeed and measure their impact on sales, leads, new customers, or other target KPI.