The term “influencer” is nothing new. If you’re reading this article, you can probably identify dozens of influencers, or may even be one yourself (and you still don’t know it)! “Influence” is increasingly confused with the number of followers. The reality is that the influence does not depend on the size of the network audience (more statistics in our blog
Read moreWith the quarantine, many of us went from being out in the street to being stuck at home, virtually overnight. Our physical connections have largely transformed to digital relationships. It’s no surprise, then, that there’s been a considerable increase in the time we spend in front of a computer or cell phone screen. Impact of COVID-19 on our social media
Read more Brand Advocates, Brands, Collaborations, Customer Marketing, Influencer Marketing, Micro Influencers, Social Marketing
Rethink your influencer marketing budget and strategy The global pandemic is causing businesses worldwide to rethink their advertising and marketing budgets and prioritize campaigns that will deliver the biggest bang for the buck. At VoxFeed, we believe that the most cash-efficient mechanism to drive actual buying behavior is through the creation and careful cultivation of brand advocacy communities. You can read
Read moreTips for creators to How to improve your engagement results Last month, The Influencer Marketing Hub published its analysis of the influencer marketing industry in 2020 (we have a summary on our blog). A recurring theme was the feeling of frustration at the drop in engagement rates as the number of followers grew. As the study shows, true influence is
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