General

General

Guide for Artists and Music Professionals: How to Promote Music on TikTok

TikTok is one of the fastest-growing social media platforms ever. TikTok has over 500 million active monthly users, and its popularity among music fans continues to grow each day. For music professionals looking to promote their work, this is an exciting platform to explore. But how can you create engaging content on TikTok and effectively promote your music? In this

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Brands, General, Social Marketing

The State of Influencer Marketing – Guidelines & Trends [2023]

The State of Influencer Marketing [2023]: If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change.  The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. SEO, mobile messaging, influencer

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Brands, General, Social Marketing

TikTok for Influencers: Sharing a “Boost Code” with Brands – Ad Authorization

As an influencer, when you’re creating content on TikTok for brands, especially given the platform’s viral trends, brands can ask you to boost your post to reach a wider audience. Boosting a TikTok post allows your content to be seen by more people, including users who don’t follow your page but may be interested in what you’re promoting. Learn how to

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Creators, General, Influencer Marketing, Micro Influencers, News

[2023 update] 7 influencer marketing trends for brands

Influencer marketing trends: In 2020 and 2021 the world has experienced a breakthrough in digitization. This means that marketing and public relations had to adapt and accompany this trend. Influencer marketing content gained special relevance, with 93% of brands claiming to use this type of strategy. It became a $15 billion dollar industry by 2022 and so far shows no

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