Author: LuisM

Brand Advocates, Brands, Collaborations, Influencer Marketing, Micro Influencers, Social Marketing, Success Stories

Success Stories: Arista Records and how VoxFeed reduced their costs on TikTok Campaigns

Arista Records is an American record label owned by Sony Music Entertainment, originally founded in 1974. It was the home to some of the most iconic names in the industry including Whitney Houston and Aretha Franklin. Here’s how they’ve launched TikTok campaigns with VoxFeed. With a strong mix of established and new talent, Arista is a label to reckon with. Its approach is simple:

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