The importance of social media in marketing has skyrocketed in the past few years. What started off as a medium to connect people has evolved into a medium to connect brands with their target audiences. Social media also gives you the power to reach out to more people than you can with traditional marketing.

Content Creation for Indie Brands

If you’re an indie brand, you need to create good content. If you can create content for social media that is liked by your audience, they are more likely to share it. This can help you increase your brand’s visibility and, in turn, reach a larger audience. Here are 5 tips to help you create better and engaging content faster.

#1 Start with an Audience in Mind.

Whether you have just entered the business realm or have been around for many years, it is crucial to define your target audience. Before you start writing, think about who will read what you write. What do they care about? What questions do they have? How can you answer those questions? Once you’ve answered these questions, you’ll be able to craft content that’s relevant to your audience.

It goes beyond the usual demographics, age, and gender. We are residing in the era of experience where you have to give your customers an experience to fall in love with. 

#2 Write for Humans.

You might want to focus on SEO and very specific keywords, but keep in mind that your potential customers are humans. If you’re going to write for humans first, then you need to make sure that your content is written in a way that people can understand. This means using simple language and avoiding jargon. It also means making sure that your content is easy to scan so that readers can find the answers to their questions quickly.

#3 User-Generated Content.

User-generated content is great for two reasons – it engages your audience and creates greater brand awareness. Such content may include guest posts, images, videos, online reviews, or even testimonials. When you share such posts, your audience can connect really well with them. This is because your audience believes that such content has been created by people just like them.

You could also get your users to send in images and videos in which they are using your product. You can then share those on social media and on your product pages. Such user-generated content is great at engaging and connecting with their audiences. Thus, this is an excellent way to create social media content that your audience can connect with.

#4 Be Consistent. But Focus on Quality over Quantity.

You should try to post frequently. That’s because consistency builds trust with your followers. They’ll see that you’re committed to providing them with quality content, and they’ll feel more comfortable sharing your posts with others.

However, if you’re posting too much, you might end up diluting your message. Instead, focus on producing high-quality content that will keep people engaged. This means making sure your posts are well written, interesting, and relevant to your audience. It also means being consistent. Don’t post multiple times in a row; instead, schedule your posts so you can produce new content regularly.

#5 Boost it with Influencer Marketing.

When we talk about content creation for social media, we can’t overlook influencer content. Leveraging influencers in your niche is one of the best ways to create social media content that is authentic and engaging.

The involvement of an influencer can give your brand a human touch. An influencer’s endorsement builds trust for your indie brand in the minds of the influencer’s followers.

However, before you can start utilizing the real power of influencer marketing, you need to find influencers. There are thousands of influencers on social media, but you need to zero in on a few. These influencers should ideally be related to your brand or product niche.

When an influencer is in the same niche as yours, their audience will find your messages more relevant. With such influencers, there is a greater probability of a higher ROI.

#6 Campaign for a cause.

Everyone wants to contribute to social causes in some way or the other. Content creation for social media where your brand is doing something to help society can benefit you. There are good chances of your content being shared if it shows your brand taking a stand. People like to show their support for causes, and sharing posts related to causes is one way of showing it.

Even if your indie brand isn’t directly taking some initiative for social welfare, you can still advocate for social causes. If you showcase your brand’s support towards a cause, it tends to connect better with the people. It also gives the audience an incentive to spread the word regarding the initiative.

#7 Answer back.

Interacting with your audience is a great way of connecting with them. The interactions give your content a more personal touch. When you reply to their comments quickly, they are more likely to feel connected to your brand. They may even want to learn more about you if they like your responses.

People come to social media to interact with their favorite people and brands. When your brand is responsive, the audience will start connecting a lot more to you.

Try to tailor your replies to each person you are interacting with. This can give people a good impression as well. Of course, you don’t need to reply to every single comment, but a simple “thank you” goes a long way.