Brand Advocates, Brands, Collaborations, Influencer Marketing, Micro Influencers, Social Marketing, Success Stories

Success Stories: Arista Records and how VoxFeed reduced their costs on TikTok Campaigns

5 Min Reading

Arista Records is an American record label owned by Sony Music Entertainment, originally founded in 1974. It was the home to some of the most iconic names in the industry including Whitney Houston and Aretha Franklin. Here’s how they’ve launched TikTok campaigns with VoxFeed. With a strong mix of established and new talent, Arista is a label to reckon with. Its approach is simple:

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Brands, Creators, News

Introducing TikTok Campaigns through VoxFeed

4 Min Reading

Technology platform, VoxFeed, allows brands to manage TikTok influencer marketing campaigns VoxFeed is pleased to announce the launch of its newest feature: TikTok campaigns. Now, brands and influencers can use VoxFeed to collaborate on marketing campaigns on TikTok. VoxFeed provides marketers and advertisers a one-stop-shop to manage TikTok influencer marketing campaigns. Using VoxFeed, marketers can identify, onboard, and manage TikTok

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Collaborations, Creators, News

What is TikTok and why is it so popular?  

4 Min Reading

The Rise of TikTok TikTok is everywhere these days. As the latest trend in social media, it’s nearly impossible to ignore. TikTok is a Chinese-owned social network that allows users to create and share short, mobile videos. Users create and view humorous, amateur videos up to either fifteen seconds or one-minute long. Originally released in 2016, TikTok has been steadily

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Creators

Influencers in the pandemic: challenges and opportunities

3 Min Reading

There is no doubt that the current pandemic has affected every area of our lives. If you are a content creator, surely you have had to adapt to this new reality. Although several sectors have been affected by confinement, adapting to the new reality as an influencer is possible provided it is done with great care. In this article, I

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Creators, Influencer Marketing, Micro Influencers, Social Marketing

How to make money using your social media influence

3 Min Reading

The term “influencer” is nothing new. If you’re reading this article, you can probably identify dozens of influencers, or may even be one yourself (and you still don’t know it)! “Influence” is increasingly confused with the number of followers. The reality is that the influence does not depend on the size of the network audience (more statistics in our blog

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Brands, Collaborations, News, Social Marketing

How COVID-19 has changed our social media use

3 Min Reading

With the quarantine, many of us went from being out in the street to being stuck at home, virtually overnight. Our physical connections have largely transformed to digital relationships. It’s no surprise, then, that there’s been a considerable increase in the time we spend in front of a computer or cell phone screen. Impact of COVID-19 on our social media

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