Technology platform, VoxFeed, allows brands to manage TikTok influencer marketing campaigns VoxFeed is pleased to announce the launch of its newest feature: TikTok campaigns. Now, brands and influencers can use VoxFeed to collaborate on marketing campaigns on TikTok. VoxFeed provides marketers and advertisers a one-stop-shop to manage TikTok influencer marketing campaigns. Using VoxFeed, marketers can identify, onboard, and manage TikTok
Read moreThere is no doubt that the current pandemic has affected every area of our lives. If you are a content creator, surely you have had to adapt to this new reality. Although several sectors have been affected by confinement, adapting to the new reality as an influencer is possible provided it is done with great care. In this article, I
Read moreDetecting inauthentic accounts on social media A major concern when working with creators is knowing whether they have authentic accounts with real followers. How do you know that a creator isn’t buying followers? How do you know if their audience is genuine? To answer these questions, here are a few elements that can give us clues about a creator’s authenticity:
Read moreInfluencer marketing campaigns have become one of the latest trends in marketing in recent years, and for a good reason: In 2018, 81% of marketers reported that using influencer marketing was an effective strategy. Many marketers are already working with or considering working with influencers. So it is worth delving into what some of the challenges of these collaborations are.
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