The term “influencer” is nothing new. If you’re reading this article, you can probably identify dozens of influencers, or may even be one yourself (and you still don’t know it)! “Influence” is increasingly confused with the number of followers. The reality is that the influence does not depend on the size of the network audience (more statistics in our blog
Read moreTransform your communication strategy for the new normal These past few months have been very difficult for brand communications worldwide. Little by little, states are opening and activity is slowly starting up again. Still, things aren’t going back to how they were before. This means communications won’t go back to normal either. We have a few tips on how to
Read more Brand Advocates, Brands, Collaborations, Customer Marketing, Influencer Marketing, Micro Influencers, Social Marketing
Rethink your influencer marketing budget and strategy The global pandemic is causing businesses worldwide to rethink their advertising and marketing budgets and prioritize campaigns that will deliver the biggest bang for the buck. At VoxFeed, we believe that the most cash-efficient mechanism to drive actual buying behavior is through the creation and careful cultivation of brand advocacy communities. You can read
Read moreDetecting inauthentic accounts on social media A major concern when working with creators is knowing whether they have authentic accounts with real followers. How do you know that a creator isn’t buying followers? How do you know if their audience is genuine? To answer these questions, here are a few elements that can give us clues about a creator’s authenticity:
Read moreInfluencer marketing campaigns have become one of the latest trends in marketing in recent years, and for a good reason: In 2018, 81% of marketers reported that using influencer marketing was an effective strategy. Many marketers are already working with or considering working with influencers. So it is worth delving into what some of the challenges of these collaborations are.
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